- Farmhouse Fare, a Lancashire based firm that specialised in making sticky toffee pudding for food service and retail wanted another brand. The insight was consumers wanted to eat a hot pudding similar to the way they eat a premium ice cream, i.e in a tub, on the sofa, with their partner. We borrowed the memory structures of premium ice cream and put in a chocolate sponge and sauce and a caramel sauce and sponge. Microwaved in 1 min, consumers had a very tasty pudding.
- The Love tub brand was created following concept research with consumers. This insight allowed a quality brief to be written for the designer.
- The designer created this great design.
- We sold the new brand to the top 4 UK retailers as a way of premiumising the hot eating desserts category with something new. It was listed in Sainsbury and Morrisons in 2010 and now has sales of £3 million
- A deal was done with Sky to sponsor the romance and drama film channel for 6 weeks with every film having a lovetub bumper advert at the beginning and end. It received alot of PR in womens press and sampling through facebook.
New Covent Garden - Fresh Bowls
- New Covent Garden Soups had been making fresh natural soup in a carton for 20 years. They had acquired a new factory that allowed an even fresher product to be made. The consumer research showed that fresh soup in a carton was pretty good and couldnt understand that it could be any fresher. We needed to look different to convince consumers that it would taste better. So, we put it in a bowl, called it Fresh Bowls, and put the vegetables above the soup. When the consumer put the product in the microwave, the cooking of the soup steamed the vegetables. The consumers then tipped the steamed vegetsbles into the soup for a delicious fresh tasting bowl of soup.
- It was sold to retailers as a way of attracting new up market consumers and a genuice innovation. It was listed in Sainsbury in 2011 and sold £2 million.
- Research observed that consumers drank smoothies for all sorts of health reasons. The reason to drink healthily was, to many, to look good. The JU brand was created as a drink specially formulated to improve skin, hair and nails.
- The design brief needed a brand to borrow the memory structure from health and beauty but still be a tasty drink. It was sold into health food shops and Boots as a new way of looking good through drinking well. It was all natural and fresh with added ingredients design to improve hair, skin and nails. It sold £1 million in 2009 when launched.